Ian and Lorraine produced their first dog roll in Ruawai, New Zealand. A butcher by trade, Ian had recognised the growing problem of hydatids through feeding uncooked meat to dogs. He created the dog roll as a safer and healthier alternative.
Ian travelled to Auckland on Friday's where he sold his product to farmers, butchers and small markets. By 1964 they were producing 300 dog rolls per week. One Friday, when returning from Auckland, Ian was horrified to find his factory engulfed in flames. All of the equipment and stock was destroyed, the factory burnt to the ground. They had no insurance. Soon after, Ian and Lorraine moved to Auckland with their three children where they re-built their lives.
Today Butch produces over 100,000 dog and cat rolls per week, is the market leader in New Zealand and has one of the most efficient and innovative pet roll manufacturing plants in the world. Butch, the oldest, most established pet roll company in the country is still solely owned by Ian and Lorraine.
All Butch products are made from fresh ingredients including beef, lamb, chicken, fish, eggs and cereals, which are scientifically blended with a range of vitamins and minerals for a perfectly balanced, complete diet for your dog or cat.
Our selection of fresh beef, lamb and chicken is collected from MAF licensed establishments daily and is processed within hours.
Our plant is licensed by MAF, whose officers' frequent visits ensure all preparation, cooking, processing, packaging and procedures meet their exacting requirements. Butch Pet Foods (PF5) is the oldest registered pet food company still in operation today.
Butch products are exported around the world and can be found in the pet food chiller of farm supply stores and all New Zealand supermarkets.